Overview:

This kinetic typographic lyric composition was inspired by TWICE's "Strategy" featuring Megan Thee Stallion. The song's fast-paced beat and bold tone inspired a visually dynamic motion video with typefaces and color schemes sourced directly from the album packaging and music video to maintain TWICE'S  branding, making the motion design feel like a natural extension of the original visual identity.

 

The animated typography behaves with purpose, bouncing, moving, and scaling in time with the beat and the meaning of the words. All illustrated graphic elements were created and animated in After Effects and served a fun addition to enhance the switch between TWICE and Megan Thee Stallion's verse.