Overview:

This project focused on developing a lettermark and wordmark that represented my client's identity both visually and literally. She requested a typographic logo for her personal brand, which she described as dreamy, modern, calming, elegant, and cute. Inspired by her interest in the night sky and solar system, I incorporated sparkles and stars into the letterforms. I selected elements from the Amoun Regular and Rose Angel typefaces, modifying and combining them to create a distinctive logo. Both the wordmark and lettermark feature ligatures that evoke shooting stars and sparkles.