Overview:

Pup of Tea is a dog-friendly café created as a welcoming third space for dog owners and their pets to socialize, relax, and connect. The project began with a comprehensive exploration of brand identity, followed by the development of five initial logo concepts, after which the client board selected one to build a complete visual identity system. From there, the identity was extended across a cohesive system including stationery, merchandise, and branded collateral.

 

The final logo reflects the playful energy dogs bring, while maintaining a calm, welcoming look that fits a café. The emblem features a lounging dachshund holding a cup of tea, highlighting the brand’s friendly, playful, and comforting vibe. A soft, matcha-inspired green color palette throughout the branding helps create a relaxing and refined appearance.